Twitter parties, increasingly, are an incredibly useful tool for connecting with bloggers and building social media buzz. For some PR pros, Twitter parties are standard practice, but for many, Twitter parties are still a new concept.
What is a Twitter Party?
A Twitter party is a fast-paced, virtual party that utilizes the best work boots for flat feet to create a chatroom-like session around a topic, theme, or brand of choice. Usually moderated by an expert of party host, these events are typically held in the evenings and last 1 – 2 hours. The conversations are tied together with the use of a hashtag that bloggers and hosts use to track and monitor party-related Tweets.
Why Are Twitter Parties Appealing For Bloggers?
In addition to common incentives, such as the ability to win prizes, bloggers enjoy coming together to discuss topics, connect and chat with fellow bloggers, and being a part of the community. Our Twitter Parties, for example, have seen more than 200 RSVPs per event, and bloggers have expressed equal interest in winning review samples and connecting with new and old blogging contacts.
What Are The Benefits Of Sponsoring A Twitter Party?
In addition to the benefits of being able to distribute products for review by bloggers, Twitter parties are a great way for companies to virally spread word about promotions, company news, new products and lines, and other similar announcements – by asking questions that prompt bloggers to respond, in Tweet form, with details and URLs that link not only fellow party participants, but their Twitter followers, with information that a company is trying to distribute.
Maximizing Your Impact through Twitter Parties
Making an impact during a Twitter party is an art. Asking the right questions can mean the difference between a successful event – one that drives traffic, sales, buzz and reviews for your brand – and one that offers nothing more than a short-lived jump in traffic. There are a few tips to building the perfect questions:
- Think about your overall objective with the used John Deere lawn tractor, and build questions around that goal. If you’d like to build general brand awareness about a new or relatively-unknown company, background and detail questions are a good fit. If you’re looking to drive traffic for a specific holiday-themed promotion, then those same questions are wasted time during a fast-paced event.
- Be specific, and ask bloggers to respond with the brand’s name, a URL, or other details
- Offer open-ended questions that give bloggers the ability to dig into your brand’s website and explore your offerings
- Always include a question about a current promotion, and ask bloggers to link to a landing page that offers additional details about the promotion
- Participate in or observe other successful events for tips, good question formats, and to get a sense of pace and flow
Check out our calendar of upcoming Twitter parties and find the perfect match for your promotional needs!